CASE STUDY

GREATER GOOD SCIENCE FOUNDATION + Cogenerate:

Connecting People to Purpose

CASE STUDY

CASE STUDY ✦

DESIGNCHALLENGE

How might we inspire multi-generational individuals to connect to purpose across their lifespan?

DESIGNIMPACT


Creative direct, design, and produce a live virtual event offering research-based techniques to enable the honing of participants’ sense of purpose in any life stage. Built for educators, coaches, parents, mental health professionals, and anyone guiding someone on their path to purpose. The 400-person half-day program featuring Jane Goodall curated inspirational storytellers coupled with hands-on, practical activities to bring the research to life.

The supplemental online course, set to launch in January 2024, expects to reach an audience upwards of 20,000 people.

20K +

In 2024, expects to reach an audience of upwards of 20,000 people.

400 +

400+ attendees globally at the live event

What people loved:

Well-paced, thought-provoking presentations with opportunities to do personal reflections in between. This was helpful to me because it gave me the opportunity to dedicate time to thinking about my sense of purpose and to consider next steps in a guided fashion. I was hoping to get this out of our experience.” 

I loved the energy and how you managed to make this feel, somehow, like an in-person event. EVERY speaker was excellent and engaging, and this was honestly the first time I felt like the chat feature was useful and not distracting!” 

To be with others who are experiencing the same feelings and hopes. It was very affirming to see how many others were not trying to do BIG THINGS rather just find a way to share their gifts to serve in the world.It allowed me time to reflect and sort through confusion in my mind. It also provides inspiration and motivation to revitalize my passion and purpose.” 


CASE STUDY

CASE STUDY ✦